Social Media Management
- Audience Research & Persona Development: Identifying who your target audience is, what platforms they use, and what content they engage with
- Goal Setting & KPI Tracking: Defining clear, measurable goals (e.g., brand awareness, lead generation, website traffic) and the metrics to track success.
- Platform-Specific Strategy: Tailoring the approach for each platform (e.g., professional content for LinkedIn, engaging visuals for Instagram, quick updates for Twitter/X).
- Content Calendar Creation: Planning and scheduling all social media posts in advance for consistency.
- Visual Content Production: Creating high-quality graphics, videos, and images that align with the brand's style.
- Copywriting: Crafting compelling and platform-optimized captions with relevant hashtags and calls to action.
- User-Generated Content (UGC) Integration: Finding and curating content created by customers to build community and trust.
- Active Community Management: Responding to comments, messages, and mentions to foster a relationship with the audience.
- Social Listening: Monitoring brand mentions, industry trends, and competitor activity to stay relevant and identify opportunities.
- Influencer Collaboration: Identifying and partnering with influencers to expand reach and credibility.
- Performance Tracking: Monitoring key metrics like engagement rate, reach, follower growth, and click-through rates.
- Monthly Performance Reports: Providing clients with a detailed overview of what worked, what didn't, and the strategy for the next period.